HOW

Pledge your support to get certified.

Instant Credibility With Brands.

Your personal brand reputation matters with brands. Get clued up on how to support climate change through your online business your choice of creator collaborations can make or break your brands reputation and effect climate change. 

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WHY

Get Certified.

We support creators and brands by giving them strategies to make better decisions that support the planet by certifying how we operate as individuals.

01 DRIVE AWARENESS & SUPPORT CLIMATE CHANGE.
Help drive awareness of climate change through your messages, and display your certification.

02 INCREASED REPUTATION & MORE BRAND DEALS.
Brands often prefer to collaborate with creators who are known for responsible, sustainable behaviour, as it helps protect their brands reputation. Working with ethical creators can reduce the risk of backlash, particularly from younger or values-driven audiences, who are quick to call out hypocrisy or greenwashing.

03 INCREASED LIKABILITY FROM GEN Z & MILLENNIALS WHO DEMAND ACTION.
Saying you care isn’t enough. Consumers overwhelmingly prefer influencers who are ethical and climate conscious.

90% of Gen Z believe influencers must take action on social and environmental issues (BBMG & GlobeScan, “Radically Better Future, 2022).

73% of Gen Z follow creators they believe have a positive impact on the world (Morning Consult, 2022).

04 PURPOSE OVER POPULARITY.
Consumers overwhelmingly prefer influencers who are ethical and climate-conscious, especially among younger generations who are leading trends in digital consumption and activism. People want to follow and support creators who reflect their values, not just promote products.

63% of consumers say they are more likely to buy from influencers who promote sustainability or ethical practices (Impact.com Influencer Marketing Report, 2023).

WHY WE EXIST

1 Billion problems.
Our increasing digital world is accelerating climate change.

The internet and it's systems use 1 billion tons of greenhouse gases annually (double aviation emissions), a majority of which is caused by online businesses, creators and social media consumption.

Due to the decentralised nature our digital world, no country or government is taking responsibility to reduce, tackle or educate creators and consumers on their impact to our planet.

RESPONSIBILITY

Awareness & action is needed.
We need to adopt climate friendly behaviours online.

As our world becomes more digitally connected, we must recycle, reduce and manage our online usage, just as we manage our physical waste like rubbish, purchase decisions & energy usage.

Our world expands, AI powered machines and decisions need water and storage, online profiles and personal brands need content and presence, and remote businesses need systems, storage and traffic.

And the cost to our planet? It's huge. We must take action TODAY.

INDUSTRY REGULATION

How we help.
KYND Creator was born.

KYND Creator is the world's first creator economy regulator, specifically to support climate change. We help brands access and choose ethical creators who are vetted and certified to be pro-actively taking actions that support the planet. 

We educate brands and creators in how to reduce their carbon footprint, make better decisions and grow online without negatively impacting the climate change. 

BRANDS → Get a list of ethical creators.

CREATORS → Get certified.

BENEFITS FOR BRANDS

Make better choices.
Impact the planet by choosing KYND certified Creators.

• Help drive awareness and action in the creator industry by only working with creators certified and actively supporting climate change
• Increase your brands reputation by displaying your KYND brand certified badge (it's free).

88% of consumers are more loyal to companies that support environmental causes (Forbes)

→ Sign up free.